[ORGANIZATION]
Rubies
Featured in 1 tracked story · first seen
Situations
Sanrio brand expansion and licensing partnerships
2 clusters · 11 sources · last updated
Latest: Sanrio expands Hello Kitty brand through Rubies and Macy's deals
Sanrio is expanding its Hello Kitty and Friends brand through several major international licensing and retail partnerships. In early October 2026, the LEGO Group and Sanrio announced a multi-year collaboration to launc