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Saatchi Gallery

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Barbour brand heritage and campaign rollout

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Latest: Barbour launches 2026 Autumn/Winter campaign with Sienna Miller and Idris Elba

Barbour has initiated a series of brand activities centered on its heritage and the theme ‘Tartan Reimagined’. During London Fashion Week, the brand hosted an exhibition at the Saatchi Gallery titled ‘Tartan Reimagined: