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Simon-Kucher

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Gen Z: Financial nihilism, shifting goals, and economic risk

14 clusters · 54 sources · last updated

Latest: Generation Z losing faith in retirement due to economic pressures

The financial-perception gap first reported in July 2024—about 43% of Gen Z and 41% of Millennials feeling their finances are worse than they are—has persisted into 2026. Researchers now label this bias “Gelddysmorphie,”

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