[ORGANIZATION]
Simon-Kucher & Partners
Featured in 2 tracked stories · first seen
Situations
German consumer behavior trends
2 clusters · 5 sources · last updated
Latest: German consumers prioritize quality and value in furniture market
A YouGov survey commissioned by imm cologne indicates that German consumers are adopting more pragmatic and rational decision-making processes within the furniture market. Key priorities for the vast majority of respon
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Simon-Kucher study reveals generational divide in advertising preferences
[BUSINESS] · 3 sources ·