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SK Telecom Co., Ltd.
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Situations
Apple iPhone market share and pricing dynamics
2 clusters · 38 sources · last updated
Latest: Apple faces iPhone 17 price hike rumors amid global memory chip shortage
Apple’s iPhone continues to dominate the global premium‑smartphone segment (devices priced at $600 or more), holding roughly 65% of the market in the first half of 2026. The premium tier now accounts for a record 29% of