[PERSON]
Sérgio Valente
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Situations
Media group commercial strategy developments
2 clusters · 9 sources · last updated
Latest: SBT outlines 2027 commercial strategy and explores new morning programming
Broadcasters are unveiling commercial strategies for 2027. Seven Media Group, a partnership between Seven and SCA, has introduced a unified approach to integrate television, radio, streaming, podcasts, and publishing. Th