[ORGANIZATION]
Stefanini Marketing
Featured in 2 tracked stories · first seen
Situations
Brazilian retail and Black Friday 2026 projections
17 clusters · 77 sources · last updated
Latest: Brazil consumers favor specialized sites for Black Friday 2026
Retail trends in Brazil show a focus on strategic consumer engagement and seasonal sales planning. As Black Friday 2026 approaches, the sector anticipates significant growth, with e-commerce sales projected to reach R$ 1
Black Friday consumer psychology and marketing tactics
2 clusters · 5 sources · last updated
Latest: Black Friday consumer behavior driven by fear of missing out
Retailers utilize various psychological triggers to drive consumer behavior during Black Friday, specifically targeting the ‘Fear of Missing Out’ (FOMO). Research indicates that 84% of the sense of urgency felt during pr