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TikTok Shop: Global expansion and discovery commerce shifts
43 clusters · 123 sources · last updated
Latest: TikTok Shop expands digital window shopping for holiday season
TikTok Shop continues its global expansion, driven by an entertainment-led model where transactions occur directly within the app. In the United States, footwear has emerged as a major growth driver, and beauty products
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TikTok Shop GMV projected to exceed $123 billion in 2026
[BUSINESS] · 2 sources ·