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Van Phuc Silk Village
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Situations
Vietnam e‑commerce market expansion and strategic shifts
3 clusters · 12 sources · last updated
Latest: Vietnam e-commerce shifts focus from low prices to quality
In late July 2026, Vietnam’s online retail sector showed strong growth in specific categories. Shopee reported that daily orders for large‑size items such as sofas, beds, wardrobes and major appliances nearly doubled com