[ORGANIZATION]
WARC Media
Featured in 4 tracked stories · first seen
Situations
US consumer spending and advertising trends
2 clusters · 6 sources · last updated
Latest: Consumer brands increase advertising spend via retail media
The U.S. branded merchandise market reached $174 billion, with the promotional products sector expected to account for approximately 13% of total U.S. advertising spending by 2025. Recent retail data shows a shift in con
2026 global and US advertising spend forecasts
2 clusters · 5 sources · last updated
Latest: Global advertising spend projected to reach $1.34 trillion by 2026
Forecasts for advertising expenditure in 2026 indicate significant growth both in the United States and globally. In the United States, the Interactive Advertising Bureau (IAB) raised its 2026 full-year advertising spe