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2026 TV market launches and RGB technology debate

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2026-08-22 14:32 UTC → 2026-08-25 13:30 UTC · added ~~removed~~

In August 2026, the television market saw significant advancements in display technology and AI integration. Flagship manufacturers have begun deploying RGB backlight technology to improve color volume and reduce backlight bloom. Sony’s Bravia 7 II utilizes proprietary RGB Backlight Master Drive Pro and RGB Tri-Luminous Max engines to prevent color degradation during high-brightness scenes. Similarly, Samsung’s R95H flagship employs RGB backlight technology and includes a 4.2.2-channel spatial audio system and a solar-powered remote, though it has faced criticism regarding high pricing and real-world viewing flaws. Samsung has expanded its 2026 lineup with Micro RGB technology, which uses microscopic red, green, and blue LEDs controlled by a Micro RGB AI processor to eliminate the ‘halo’ effect. These models have received PANTONE verification for color accuracy and VDE certification for 100% coverage of the UHD BT2020 color gamut. ~~While premium models offer matte, glare-free screens, more affordable versions like~~ Samsung is increasingly positioning these technologies for specialized uses, such as replicating museum-grade fine art. To achieve this, the ~~MRE65R85H aim~~ S95H model utilizes the NQ4 AI Gen3 processor and Pantone Validated ArtfulColor certification to ~~bring this~~ render over 2,140 colors, while Glare Free technology is employed to ~~a broader audience.~~ manage reflections in bright environments. AI is becoming central to the user experience through Samsung’s Vision AI Companion (VAC), which integrates platforms like Bixby and Perplexity to provide personalized viewing and lifestyle assistance. The VAC automatically adjusts color, contrast, and depth by analyzing content in real time. Other market developments include LG Electronics India expanding its portfolio with 25 AI-driven models, such as a 115-inch QNED evo Mini-LED, and Vu Televisions launching its Glo Mini-LED series in India. However, recent testing has cast doubt on the long-term viability of RGB LED technology. While high-end models like the Hisense 116UX initially showed impressive brightness, subsequent evaluations of Hisense, Samsung, and Sony models revealed fundamental issues. ~~Findings suggest that OLED remains the superior choice for premium experiences, and conventional mini-LED QLED technology can match RGB LED in both light output and color range.~~

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