[REVISION HISTORY]

Samsung shifts to Micro RGB and Mini LED strategy

Updated 15 times since CLSTR started tracking revisions of this situation.

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2026-09-27 22:33 UTC → 2026-09-30 10:34 UTC · added ~~removed~~

In September 2026, Samsung expanded its premium television portfolio in Brazil with the launch of its Vision AI lineup, marking the regional debut of Micro RGB technology. This technology utilizes thousands of microscopic red, green, and blue LEDs to achieve 100% coverage of the BT.2020 color gamut, providing enhanced brightness and contrast. The new Brazilian lineup includes Micro RGB models (R85H and R95H), Neo QLED (QN70H), The Frame Pro, and updated OLED models (S85H, S90H, and S95H). Central to these models is the Vision AI Companion, which integrates generative and conversational AI through Bixby and Gemini to allow for voice-driven inquiries regarding on-screen content. Following these launches, reports from Electronic Times indicate a broader strategic shift in Samsung’s global television production. To combat intense price competition from Chinese manufacturers like Hisense and TCL, Samsung is reportedly scaling back its Quantum Dot (QD) TV output, with projections suggesting a drop from 10 million units in 2025 to between 2 and 3 million in 2026. The company has already discontinued entry-level QLED models in favor of Mini LED TVs that do not utilize Quantum Dot films. In the high-end segment, Samsung is reducing the number of Neo QLED models in favor of Micro RGB technology. ~~Industry projections suggest a potential phase-out of Neo QLED availability as early as 2028, while OLED TVs may remain in the premium segment to satisfy demand for advanced backlight control.~~ Samsung has since extended the Micro RGB rollout to Saudi Arabia, where the technology has received the first ‘Micro RGB Precision Color’ certification. ~~The Saudi Arabian~~ These models feature the Micro RGB AI Engine Pro to adjust color and contrast scene by scene. Additionally, new OLED models like the S92H have been introduced, featuring the NQ4 Gen3 AI processor, 4K AI Scaling, and a ‘Glare Free’ matte screen. In the large-format segment, the M80H 85-inch 4K Mini LED TV has also been released, though reports suggest it lacks local dimming zones.

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