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CD Projekt Red branding, Witcher, AI & Cyberpunk updates

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-07-30 15:51 UTC → 2026-07-31 04:46 UTC · added removed

Since late May 2026 CD Projekt Red has rolled out a coordinated set of announcements. The studio confirmed a third Witcher 3 expansion, *Songs Songs of the Past*, Past, and later postponed its launch to 2027 to avoid competing with GTA 6 and to give the DLC more visibility. 6. A demo is planned for late summer 2026, and the extra development window will be used to polish gameplay and optimise for modern platforms. On 25 August 2026 the expansion was unveiled at Gamescom’s Opening Night Live, with Geoff Keighley hosting a first‑look showcase that highlighted 15‑20 hours of new story content while still using REDengine, before the planned shift to Unreal Engine 5 for *Witcher 4*. Witcher 4. The announcement confirmed on‑site booths studio later clarified that the public showcase of Songs of the Past will occur at Gamescom Gamescom’s Opening Night Live on 25 August 2027, confirming continued development momentum. Voice actor Doug Cockle posted a recording‑session photo on 30 July 2026, confirming that voice work for the DLC is underway. The expansion is being co‑developed with Fool’s Theory and is described as a full‑scale expansion rather than a simple DLC. CD Projekt Red also reaffirmed that Witcher 4 (codenamed Polaris) remains scheduled for Q4 2027, with analysts projecting first‑year sales of 18‑25 million copies. The shift to Unreal Engine 5 is expected to accelerate production. Investors noted short‑term share‑price volatility after the DLC announcement but no playable demo. the overall roadmap stays unchanged. The studio raised PC specs for *Cyberpunk 2077* Cyberpunk 2077 and positioned the forthcoming *Witcher 4* (codenamed Polaris) Witcher 4 as a trust‑rebuilding test, promising no large DLC will accompany the main title. Co‑CEO Michał Nowakowski warned that AI‑generated low‑quality games could harm the industry, while CD Projekt Red uses AI only for internal productivity. Analysts surveyed in July expect *Witcher 4* to launch in Q4 2027, with about 60 % confidence and projected first‑year sales of 18‑25 million copies; the *Songs of the Past* DLC, slated for 2027, is seen as a revenue bridge. Key milestones include a move to Unreal Engine 5 (demo at 60 fps on PS5), shareholder approval of the CD Projekt Red name, a partnership with Studio TRIGGER on *Cyberpunk: Edgerunners 2* for Netflix, and a report that *Cyberpunk 2077* sales have topped 40 million copies. A Steam promotion in mid‑July pushed concurrent players past 100 000, prompting community calls for another DLC, which the studio said will not happen as focus shifts to *Witcher 4*.

Versions

  1. 2026-07-31 04:46 UTC CD Projekt Red branding, Witcher, AI & Cyberpunk updates
  2. 2026-07-30 15:51 UTC CD Projekt Red branding, Witcher, AI & Cyberpunk updates

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