[REVISION HISTORY]

Apple Services revenue slowdown

Updated 2 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-03 13:02 UTC → 2026-08-04 11:25 UTC · added ~~removed~~

In late July 2026 Apple reported Services revenue fell to $30.7 billion, the first sequential decline since 2022 and the weakest quarterly growth since 2023. The slowdown was linked to new App Store payment‑rule regulations in the US, EU, Japan and Brazil, a softer mobile‑gaming market, and a warned global memory‑chip shortage that could limit supply of iPhones, iPads and Macs, prompting a near‑10 % share‑price drop. Two days later the company’s Q3 earnings showed a 22 % year‑over‑year rise in iPhone revenue and a 29 % jump in Mac sales, lifting total product sales 18 %. Services growth slowed further to 12 % and Apple issued conservative forward guidance; despite strong hardware, the stock fell again. On 2 August 2026 Apple posted a record Q3 revenue of $109.4 billion, a 16 % year‑over‑year increase, with iPhone sales at $54.3 billion and Mac revenue $10.4 billion. Services revenue ~~remained~~ stayed at $30.7 billion, up 12 % %, and ~~featuring~~ advertising hit a June‑quarter ~~advertising~~ record. CFO Kevan Parekh ~~noted an all‑time high in active Apple devices. The earnings call was the last led by~~ highlighted record performance across multiple services categories, while CEO Tim Cook ~~before~~ announced his departure and John Ternus ~~assumes the role~~ would take over on 1 September. Forward guidance ~~was more cautious than analysts expected,~~ remained cautious, and ~~the stock~~ shares slipped about 8 % amid ~~ongoing supply‑chain constraints and rising~~ memory‑chip ~~prices that could compress margins.~~ price pressures, underscoring the ongoing services slowdown despite overall revenue strength.

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