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Aichi-Nagoya 2026 Asian Games preparations
Overview
Preparations for the 20th Asian Games and 5th Asian Para Games in Aichi and Nagoya include the establishment of official merchandise outlets to build public interest.
In mid-September 2026, the Aichi-Nagoya 2026 Organizing Committee relocated its official license shop within the Nagoya Sogo Mitsukoshi department store to the first floor to improve customer accessibility. Following this, a limited-time official shop was scheduled to open at JR Nagoya Takashimaya from September 30 to October 6, 2026, located in the first-floor event space near the south escalator.
Sales data from various locations have provided insight into consumer preferences. A pop-up shop at Oasis 21 ‘Ginga no Hiroba’—operating through October 4, 2026—showed that between September 19 and September 27, the top three most popular items were MDF magnets, Honohon pose pin badges, and pictogram pin badges. Other high-ranking merchandise included plush keychains, metal keychains, and printed langue de chat cookies.
Further data released by the official licensing office regarding sales at the Maruzen Nagoya Main Store between September 14 and September 26, 2026, showed that sales were dominated by items featuring the tournament mascot, Honohon, in various athletic poses. The top three items at this location were pin badges, MDF magnets, and metal keychains. Other popular products included pictogram pin badges, plush keychains, and apparel such as T-shirts and polo shirts. These rankings suggest strong interest in commemorative items and accessories suitable for daily use or as souvenirs.
Entities
Aichi-Nagoya 2026 Official License Shop · Hochi Shimbun · Nagoya Sogo Mitsukoshi · Yomiuri Giants · Honohon
Timeline
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[SPORTS] 4 sourcesAichi-Nagoya 2026 official merchandise sales rankings released
Official licensing shops for the Aichi-Nagoya 2026 Asian Games report that mascot-themed merchandise, including pin badges and keychains, are the most popular items among consumers.
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[CULTURE] 4 sourcesJR Nagoya Takashimaya to host 2026 Asian Games official shop
JR Nagoya Takashimaya will open a temporary official license shop from September 30 to October 6, featuring merchandise for the 2026 Asian Games and Asian Para Games in Aichi and Nagoya.
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[CULTURE] 7 sourcesAichi-Nagoya 2026 official shop relocates in Nagoya
The official Aichi-Nagoya 2026 license shop has moved to the first floor of Nagoya Sogo Mitsukoshi to increase accessibility ahead of the Asian Games and Asian Para Games.
Sources
aba-net.com · animebox.jp · beautypost.jp · hochi.news · imn.jp · prtimes.jp · release.traicy.com · sportsmania.jp · tokyofuchu.goguynet.jp · vegalta.co.jp
This summary has been updated 2 times: see revision history