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Converse advertising controversy

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2026-09-29 02:23 UTC → 2026-10-02 06:36 UTC · added ~~removed~~

Converse, a subsidiary of Nike, withdrew a promotional advertisement for its Chuck 70 X sneaker line following widespread criticism regarding imagery perceived as having racist connotations. The campaign featured K-pop star Karina of the group Aespa. Critics argued that the composition and lighting of the images, which depicted a person in a white garment, evoked the pointed white hoods used by the Ku Klux Klan. Some viewers also interpreted the positioning of the footwear as resembling the dangling feet of a lynching victim. Further controversy arose from other photos in the same shoot, including an image of a man removing shoes from a tree. Converse issued a formal apology, stating, “We understand why this image is deeply upsetting and recognize that we got this wrong.” The company confirmed the removal of the advertisement from its social media channels and stated it is working to ensure its removal from all other platforms. The incident has prompted debate over whether the imagery was an unintentional mistake or an intentional “dog whistle.” While the company has apologized, it has not provided specific details regarding its internal review processes or how the imagery was approved.

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