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Activewear fashion and industry trends

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2026-10-13 10:04 UTC → 2026-10-15 12:50 UTC · added ~~removed~~

The activewear market is seeing a transition from basic utility toward fashion-forward styles. Current trends emphasize chic, functional looks, such as coordinated sets and layered pieces, often influenced by high-profile fashion ~~figures.~~ figures like Hailey Bieber, Bella Hadid, and Maura Higgins. In the commercial sector, specific products like the Lululemon Align leggings have become industry benchmarks. These items utilize specialized materials, such as Nulu ~~fabric, which~~ fabric—a blend of 81 per cent nylon and 19 per cent Lycra elastane—which prioritizes softness and weightless movement for low-impact activities like yoga. Expanding on this intersection of performance and style, Lululemon and Ganni have launched a 22-piece collaborative collection inspired by 1980s dance culture and the film Flashdance. Developed by Creative Directors Jonathan Cheung and Ditte Reffstrup, the line merges technical fabrics like Nulu and Softstreme with Ganni’s Copenhagen aesthetic, incorporating elements such as leopard print, frills, and boleros. The collection, which features actress Jennifer Beals and singer Mette in its campaign, focuses on movement and dance to facilitate a transition from gym environments to everyday wear.

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