[REVISION HISTORY]

Adidas financial performance and stock volatility

Updated 4 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-09 11:11 UTC → 2026-09-11 13:36 UTC · added ~~removed~~

Adidas AG has experienced recent fluctuations in its share price alongside reports of revenue growth. In late July 2026, the company’s stock fell to approximately €158.75 on the XETRA exchange. This dip led several analyst houses to recommend the stock as a buying opportunity, with price targets ranging between €190 and €215. RBC Capital Markets maintained an “Outperform” rating despite lowering its target to €200. By mid-August 2026, shares remained below the €160 mark, trading at 156.25 euros. Despite this, the company reported a 13.29 percent increase in quarterly revenue compared to the previous year, reaching 6.74 billion euros, with earnings per share at 2.02 euros. Adidas also projected an expected dividend of 3.62 euros per share for 2026, up from 2.80 euros in 2025. In late August, Adidas reported gaining popularity in the United States, surpassing Nike in a Royal Bank of Canada survey regarding back-to-school shopping. RBC noted stable business performance in China alongside this US growth. However, the share price recently faced a 2.9 percent decline, which was attributed to industry-wide concerns following weak results and lowered profit forecasts from JD Sports. In a show of confidence, CEO Björn Gulden recently purchased over €500,000 in company shares. Additionally, the company continues its share buyback program, having acquired 2.95 million shares as of mid-August. By August 24, 2026, Adidas reported record-breaking financial results, closing the second quarter with its highest quarterly sales in history and raising its annual expectations. A key driver of this growth has been the running segment, which grew by approximately 30 percent in the second quarter. By In early September 2026, RBC Capital Markets ~~maintained~~ reaffirmed its “Outperform” rating ~~for Adidas~~ with a €200 price ~~target of 200 euros.~~ target. Analyst Piral Dadhania noted that while demand from China remains “mediocre,” Adidas is benefiting from positive fashion trends and local operations.

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