Adidas football club apparel launches

In late July 2026 Adidas rolled out new club‑specific apparel collections as part of its ongoing partnerships with football teams. On 26 July the Argentine side Boca Juniors introduced its 2025‑era home and alternate kits, alongside an urban streetwear line featuring jackets, hoodies and shorts. The designs draw on historic 1994 motifs and were first offered internationally through Dubai outlets and the Adidas website.

Four days later, on 30 July, the English club Liverpool unveiled a retro‑inspired apparel range linked to its 2026/27 away kit. The collection reinterprets a mid‑1980s design across track tops, jackets, trousers, hats, sandals and sneakers, blending the club’s heritage with contemporary streetwear.

These releases illustrate Adidas’s strategy of coupling new football kits with broader lifestyle lines, targeting both fans and the general fashion market across different regions.