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Adidas Messi +10 football campaign
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2026-10-13 05:43 UTC → 2026-10-13 12:55 UTC ·
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Lionel Messi has launched the third season of the Adidas ‘Messi +10’ campaign, selecting ten rising male and female football talents to represent the future of the sport. The Messi described the group includes players such as ‘ten chapters that rewrite the future of the game’. The selected athletes include: • Tomás Aranda, Aranda (Boca Juniors) • Gilberto Mora, Mora (Tijuana) • Giovanna Waksman (Lyon) • Max Dowman, and Dowman (Arsenal) • Can Uzun. Subsequent details highlighted Uzun (Eintracht Frankfurt) • Chloe Sarwie (Chelsea) • Jesús Rodríguez (Como 1907) • Kees Smit (AZ Alkmaar) • Zavier Gozo (Crystal Palace) • Lotta Wrede, an 18-year-old striker for Hamburger SV, as one of the selected athletes. Wrede (Hamburger SV) In a promotional video following his retirement from the Argentine national team, the 39-year-old Messi described Wrede is seen writing a farewell letter and listing these players as potential heirs to his legacy. Among the group, Mexican midfielder Gilberto Mora has attracted interest from major European clubs, and Brazilian attacker Giovanna Waksman plays for Olympique Lyonnais. Lotta Wrede, an 18-year-old striker for the Hamburger SV women’s team, was specifically highlighted by Messi as a ‘torgefährliche offensive Trumpfkarte’ (goal-scoring offensive trump card). Wrede, who has drawn interest from clubs such as FC Barcelona, recently extended her contract with HSV until the summer of 2027.
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- 2026-10-13 12:55 UTC Adidas Messi +10 football campaign
- 2026-10-13 05:43 UTC Adidas Messi +10 football campaign
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