[CLSTR]
< Back to situation

[REVISION HISTORY]

Adidas secures long-term sponsorship deal with Santos FC

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-09-22 16:23 UTC → 2026-09-28 20:45 UTC · added removed

Adidas-Santos Adidas secures long-term sponsorship deal with Santos FC apparel contract negotiations

Adidas has presented secured a binding proposal to long-term partnership with Santos FC for FC, marking a six-year global apparel partnership, intended return for the German sportswear company which previously supplied the club between 1980–1981 and 1984–1988. The contract is set to begin in early 2028. The proposal aims to succeed January 2028 and run through 2033, succeeding the club’s current contract agreement with Umbro, which is scheduled to expire in December 2027. Umbro. The Adidas offer deal includes significantly higher financial terms than the existing Umbro contract and features an extensive global distribution plan. terms, with Adidas intends expected to stock official merchandise in pay approximately 120 stores across Brazil, R$ 37.5 million per season, potentially exceeding R$ 250 million over the Americas, Europe, and Asia to duration of the six-year partnership. To expand the club’s international visibility. footprint, Adidas plans to distribute merchandise through up to 5,000 retailers, a substantial increase from the current Umbro arrangement. While a transition in 2027 transition was initially considered, considered to align with roster changes, the 2028 start date was selected maintained to accommodate Adidas’s 18-month design and production timelines and to avoid early termination penalties timelines. Adidas CEO Bjørn Gulden expressed pride in the agreement, noting the company’s history with Umbro. Under current terms, Umbro has been notified of the offer club and retains the right to match efforts of the proposed Adidas terms. local Brazilian team in securing the deal.

Versions

  1. 2026-09-28 20:45 UTC Adidas secures long-term sponsorship deal with Santos FC
  2. 2026-09-22 16:23 UTC Adidas-Santos FC apparel contract negotiations

Only revisions since CLSTR began indexing content versions appear here. Select a version to see what changed compared to the one before it.