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2 clusters · 20 sources · 3 days · First seen · Last updated

Adidas-White Fox trademark dispute

Overview

Adidas has initiated legal action against the Sydney-based fashion retailer White Fox Boutique in the Federal Court of Australia, alleging trademark infringement. The sportswear company claims that White Fox’s use of a four-stripe design on clothing is ‘deceptively similar’ to the iconic Adidas three-stripe trademark, which has been registered in Australia since 1957.

Adidas legal counsel argued that the retailer has used the pattern for months and ignored repeated requests to cease sales. The lawsuit further alleges that White Fox has used promotional materials where apparel is styled alongside genuine Adidas footwear, suggesting an attempt to ‘trade off’ the established brand’s reputation and create consumer confusion. Adidas is seeking orders to prevent further sales of the disputed designs and to recover profits.

White Fox Boutique denies the allegations. Defense lawyers maintain that the four stripes serve a purely decorative purpose and noted that other fast-fashion retailers also utilize similar striped designs. A trial is expected to take place in early 2027.

Entities

Federal Court of Australia · WHITE FOX · Adidas · White Fox Boutique · Daniel Contos

Timeline

  1. [BUSINESS] 5 sources
    Adidas sues White Fox over alleged trademark infringement

    Adidas is suing Australian fashion retailer White Fox in the Federal Court, alleging its four-stripe clothing design infringes on the sportswear giant's iconic three-stripe trademark.

  2. [BUSINESS] 15 sources
    Adidas sues White Fox over four-stripe clothing design

    Adidas is suing Australian fashion label White Fox Boutique, alleging its four-stripe clothing design deceptively mimics the iconic Adidas three-stripe trademark.

Sources

7news.com.au · americanindependent.com · bizlife.rs · brasilemfolhas.com.br · brisbanetimes.com.au · cnn.co.jp · extra.ie · forbes.cz · g7.hu · greekherald.com.au · independent.co.uk · infomoney.com.br · localnews8.com · novinky.cz · oglobo.globo.com · proto.pl · smartcompany.com.au · tob.news · tyla.com · viagemegastronomia.com.br