< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 5 sources · 16 days · First seen · Last updated

Affordable watch model releases

Overview

Watch manufacturers have released new models in the affordable category, targeting collectors seeking high-end aesthetics at lower price points.

Tissot has expanded its PRX line with a new quartz-powered chronograph featuring a 41-mm stainless steel case and a vertically brushed dial. This model is priced significantly lower than the automatic version, retailing for approximately 495 euros or 525 dollars, and is available in silver, black, and blue dial variations. Additionally, the Seiko 5 Sports Field GMT has become available, featuring an inner 24-hour track, a date function, and an orange second-hour hand, priced at approximately 450 euros or 382 dollars at certain retailers.

Entities

Tissot · PRX · Seiko · Seiko 5 Sports · Swatch Group

Claims

What the coverage asserts, and how many sources carry each claim.

Timeline

  1. [CULTURE] 3 sources
    Tissot and Seiko release new affordable watch models

    Tissot and Seiko have released new affordable watch models, including a quartz-powered Tissot PRX chronograph and the Seiko 5 Sports Field GMT.

  2. [BUSINESS] 2 sources
    Tissot expands PRX collection with new quartz chronograph

    Tissot has launched a new 41mm quartz chronograph version of its popular PRX collection, featuring three dial colors and a retail price of approximately 495 euros in Europe.

Sources

gq.com · luxe.net · montres-de-luxe.com · presseportal.de · revistagq.com