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OpenAI expands enterprise focus and image generation tools

Updated 14 times since CLSTR started tracking revisions of this situation.

What changed

2026-10-02 13:24 UTC → 2026-10-04 05:03 UTC · added removed

OpenAI continues to expand its image generation capabilities, most recently launching a virtual try-on feature for ChatGPT users to enhance online shopping. Powered by the ChatGPT Images 2.5 model, the tool enables users to visualize clothing or accessories on themselves by uploading selfies or full-body photographs. This model provides improved lighting, textures, and faster generation speeds. speeds, while better preserving the user’s physical characteristics. Users can interact with the feature by selecting a ‘Try on’ option on product pages during shopping searches or by uploading external screenshots from online stores and requesting the AI to overlay items onto their photos. The tool also supports style discovery, allowing users to describe specific looks or upload celebrity photos to find similar products. In addition to visual exploration, a ‘Favorites’ feature and a personal Library allow users to save products and generated try-on images, which can be organized into folders. Walmart is among the retailers participating in the launch, integrating its fashion range into the experience. This feature is being rolled out globally across mobile, desktop, and web platforms for all subscription tiers. While providing enhanced visual exploration, OpenAI notes that the generated images are AI visualizations and may not accurately represent exact sizing, fit, or fabric texture. The company advises shoppers to verify measurements and return policies before making purchases. Additionally, privacy considerations have been noted, as uploaded photos may be used for model training unless users opt out in their settings. This expansion places ChatGPT in direct competition with existing shopping and inspiration platforms such as Google and Pinterest.

Versions

  1. 2026-10-04 05:03 UTC OpenAI expands enterprise focus and image generation tools
  2. 2026-10-02 13:24 UTC OpenAI expands enterprise focus and image generation tools
  3. 2026-10-02 08:58 UTC OpenAI expands enterprise focus and image generation tools
  4. 2026-10-02 02:07 UTC OpenAI expands enterprise focus and image generation tools
  5. 2026-09-12 14:07 UTC OpenAI expands enterprise focus and image generation tools
  6. 2026-09-11 22:48 UTC OpenAI expands enterprise focus and image generation tools
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  11. 2026-09-08 21:58 UTC AI-driven 1980s photo trend reaches viral peak
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