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AI integration in Asian film production

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2026-11-04 03:42 UTC → 2026-11-05 09:42 UTC · added ~~removed~~

The use of artificial intelligence in feature film production has encountered both creative controversy and commercial challenges in Asia. In Vietnam, director Nguyễn Quang Dũng addressed public criticism regarding the use of AI in his debut 3D animated film, ‘Thế giới trần trụi’ (The Naked World). Following concerns over visual quality and unnatural movements, Dũng clarified that AI serves as a supporting tool rather than a replacement for human creativity. He stated that the production team remains intact and that the AI used is trained on copyrighted materials provided by the team. In China, the first long-form AI-generated feature film, ‘Tam Tinh Doi: Vi lai vang su’, has faced difficulties at the box office. Despite a two-year production involving nearly 100 people and over 1.2 million background images, the film saw low audience turnout, earning approximately 1.2 million NDT in its first four days. Producers noted that the project followed traditional cinematic workflows to maintain character and setting consistency amidst constant updates to AI models. Further commercial struggles have been reported with the Bona-produced film, ‘Sanxingdui: Future Past’. Despite a reported budget of 10 million yuan, the science fiction thriller earned ~~between 180,000 and 198,000 USD during~~ approximately 1.7 million Yuan (about 230,000 Euros) since its ~~initial run.~~ October 23 release. While the film successfully navigated regulatory and distribution requirements, critics and viewers noted significant technical and narrative shortcomings, including issues with script depth, visual consistency, and unnatural dialogue from in-house AI scriptwriting tools. ~~Characters reportedly exhibited stiff, video-game-like movements. Jiang Defu, CEO of Bona Film Group, characterized the project as a necessary but risky experiment. Industry professionals suggest~~ Viewers specifically cited stiff facial expressions, inconsistent movements, and faces that appeared unnaturally smooth in some scenes while appearing rougher in others. Producers told Beijing News that they did not expect high earnings, as the ~~film~~ project was ~~a commercial failure, it serves~~ intended as ~~a procedural milestone for AI integration in the Chinese cinema industry.~~ an experiment to explore new filmmaking possibilities.

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