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AliExpress retail promotional campaigns

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2026-08-31 23:42 UTC → 2026-09-01 08:51 UTC · added ~~removed~~

AliExpress has initiated a series of global promotional campaigns. In late August, the retailer launched the ‘Brand ALL-IN’ event, which utilized its ‘Brand+’ channel to offer discounts on technology, home appliances, fashion, and outdoor gear from brands such as Lenovo and AMD. Following this, the retailer transitioned into a ‘Local Day’ campaign running from September 1 to September 7. This subsequent promotion focused on tiered discount codes and special offers on smartphones from brands including Honor, Redmi, Poco, and Samsung, with an emphasis on items shipped from European warehouses to facilitate faster delivery. The September event, also referred to as ‘Choice Day’, offers discounts of up to 60% across categories such as smartwatches, consoles, and mini PCs. Customers can utilize tiered discount coupons providing savings between 2 and 60 euros based on minimum purchase amounts, alongside regional payment incentives like additional discounts for using PayPal. In Spain, the Choice Day promotion running from September 1 to September 7 specifically features items with local shipping to avoid additional customs duties. Available tiered coupons include 2€ off a 15€ minimum purchase, 12€ off 49€, and up to 60€ off 279€. PayPal users can access direct discounts of 8€ off 100€ or 15€ off 150€. Featured deals include the Nintendo Switch 2 for approximately 386.89€, the POCO F8 Pro 5G, Xiaomi Pad 8, Samsung Galaxy A57, and Garmin Forerunner 255.

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