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2 clusters · 7 sources · 3 days · First seen · Last updated
Alphabet dominance in Italian media market
Overview
Data released by the Italian communications authority AGCOM for 2024 indicates a significant shift in the nation’s Integrated System of Communications (SIC). Alphabet (Google’s parent company) has become the leading economic entity in the sector, capturing a 12.4% market share and surpassing the public broadcaster Rai, which holds 12%.
The total value of the Italian media system reached 21.8 billion euros, representing 0.99% of the national GDP and a 6.9% increase from 2023. This growth is largely driven by online advertising, which is estimated at nearly 8 billion euros and accounts for 36.6% of total sector resources.
Other major players in the market include Meta in third place with a 9.7% share, followed by Comcast/Sky at 9.4% and Fininvest at 9.2%. The rise of digital platforms such as Amazon, Netflix, and DAZN highlights a transition from a market traditionally dominated by broadcasters toward one led by online entities.
Entities
Timeline
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[BUSINESS] 5 sourcesAlphabet/Google becomes Italy's top communications operator
Alphabet/Google has overtaken Rai to become the leading operator in Italy's 21.8 billion euro communications market, driven by a significant rise in online advertising.
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[BUSINESS] 2 sourcesGoogle overtakes Rai as Italy's largest media economic entity
Alphabet/Google has overtaken Italy's Rai to lead the country's media economic system, according to AGCOM data, as online platforms like Meta also gain significant market share.
Sources
advanced-television.com · i-com.it · ilfattonisseno.it · lamiafinanza.it · macitynet.it · technoblitz.it · world-today-news.com