[REVISION HISTORY]

Andy Borg and Schlager industry developments

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2026-09-07 07:47 UTC → 2026-09-08 10:22 UTC · added ~~removed~~

German-language Schlager entertainer Andy Borg has recently been featured in discussions regarding television ratings and industry shifts. In July, Borg’s ‘Schlager-Spaß’ best-of episode achieved significant viewership, attracting approximately 1.66 million viewers. By August, Borg addressed broader changes within the media landscape, expressing deep emotional distress over SWR’s announcement that ‘Immer wieder sonntags’ would be discontinued. He described the cancellation as being ‘like a family breaking apart’ and criticized the increasing use of AI-generated music in the industry. On September 6, 2026, the long-running program ‘Immer wieder sonntags’ aired its final episode after more than 30 years. Hosted by Stefan Mross since 2005, the live broadcast took place at Europa-Park in Rust. The event was highly emotional, with Mross visibly moved to tears as he bid farewell to his audience and colleagues. During the broadcast, various Schlager stars, including Andy Borg, Beatrice Egli, and Peggy March, performed to honor the host. Mross symbolically ‘passed the scepter’ to ZDF’s Andrea Kiewel via a live connection and noted he has held discussions with other broadcasters regarding potential new projects. The finale saw a significant viewership spike, reaching 1.59 million viewers and a 22 percent market share, marking its highest rating since 2022. Following the broadcast, Mross reportedly expressed frustration with SWR leadership during an after-show event regarding the circumstances surrounding the program's conclusion, describing the situation as a ‘dismissal.’ The discontinuation of the program, despite its annual average of 1.26 million viewers, was driven by SWR and ARD’s strategic pivot toward digital formats and cost-cutting measures. While ‘Immer wieder sonntags’ has ended, SWR confirmed that ‘Schlager-Spaß mit Andy Borg’ will continue. To reduce studio costs, the production of Borg’s show will be outsourced to Kimmig Entertainment and relocated to Mahlberg starting in 2027.

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