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The Devil Wears Prada 2: Box Office, Streaming & Impact

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2026-08-31 06:52 UTC → 2026-09-12 15:58 UTC · added ~~removed~~

The sequel to the 2006 comedy opened worldwide on 1 May 2026, marking the franchise’s 20-year anniversary. The film follows Miranda Priestly battling the decline of print journalism while former assistant Andy Sachs returns as a features editor, facing off against former assistant Emily Charlton, now a luxury-group executive. Following a theatrical run that saw worldwide grosses rise to approximately $691 million, the film debuted on Disney+ and Hulu on 29 July 2026. The streaming launch recorded 15.2 million global views in its first five days, setting a new record for Disney’s live-action premieres and surpassing the 2024 release of ‘Deadpool & Wolverine’. Audience data indicates a strong female skew, with 76% of viewers being female and 58% over age 35. Promotional efforts included an immersive exhibit at New York’s Museum of Arts and Design from 29 July to 9 August, featuring original costumes and styling sessions. In Italy, promotional activities included free cinema screenings in Forlì. Looking ahead, the auction house Christie’s is scheduled to host an auction in early September during New York Fashion Week. The auction will feature designer pieces from brands such as Dolce & Gabbana, Fendi, and Schiaparelli worn by the cast, with proceeds intended to benefit a committee for the protection of journalists and the professional association of American fashion designers. Regarding home media, the film is scheduled for a home video release on 18 September 2026, featuring 4K UHD, Blu-ray, and DVD sets. Accompanying bonus content highlights the production in Milan, Italy, where director David Frankel chose to film during Milan Fashion Week to capture authentic runway environments. This footage showcases collaborations with luxury brands including Fendi, Brunello Cucinelli, and Dolce & Gabbana.

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