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Apple iPhone AI false advertising settlement

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2026-09-24 04:13 UTC → 2026-10-14 17:35 UTC · added ~~removed~~

Apple has reached a $250 million class-action settlement following allegations of false advertising regarding its AI capabilities. The lawsuit claimed the company misled consumers by marketing ‘Apple Intelligence’ and an enhanced Siri as core features of new iPhone models, despite the technology not being available at the time of purchase. To be eligible for a payout, which may reach up to $95 per device, claimants must be U.S. residents who purchased an iPhone 15 Pro, iPhone 15 Pro Max, or any iPhone 16 model (including the 16, 16e, 16 Plus, 16 Pro, and 16 Pro Max) between June 10, 2024, and March 29, 2025. While Apple agreed to the settlement to avoid the costs and risks of a trial, the company denies any wrongdoing or unlawful conduct. The claims process ~~has officially opened.~~ is currently open, with a deadline of December 21, 2026. Eligible users can expect a presumptive payment of $25 per device, though the final amount may increase to $95 depending on the total number of valid claims submitted. ~~To participate, claimants must file through the official settlement website by December 21, 2026, providing basic contact information~~ Concurrently, Apple is implementing usage limits for its rebuilt Siri AI and related Apple Intelligence features. According to company fine print, features relying on Apple’s Private Cloud Compute servers—such as Siri AI, Image Playground, and specific photo editing tools—are subject to daily allowances. While some AI requests are processed locally on device hardware, server-based requests incur costs for the ~~device’s serial number. Payment options include PayPal, Venmo, direct deposit, or check.~~ company. Apple has indicated that expanded access to these features may require a fee in the future, though specific pricing and limits have not been disclosed.

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