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Apple Watch retail price reductions

Updated 3 times since CLSTR started tracking revisions of this situation.

What changed

2026-10-20 16:15 UTC → 2026-10-27 22:24 UTC · added ~~removed~~

Various Apple Watch models have experienced price reductions at major retailers, specifically on Amazon. In the United States, the Apple Watch Series 12 saw significant discounts, with the 42mm GPS model reaching an all-time low of $349.99 and the 46mm GPS model priced at $399.99. These Series 12 models, available in colors such as Black, Space Gray, Light Gold, and Dark Bronze, feature Ceramic Shield 2 and up to 2000 nits of brightness. GPS + Cellular versions of the Series 12 are also discounted, priced at $449.99 for the 42mm and $499.99 for the 46mm models. In Europe, price reductions have expanded across multiple countries. In Italy, the Apple Watch SE 3 (40 mm GPS) is priced at €219, while the Apple Watch Series 11 (46 mm Cellular) in natural titanium reached a historic low of €697.49. In Germany, the Apple Watch Series 10 GPS 46mm is available starting from 349 Euro. This model features an aluminum case, an Always-On LTPO3 OLED display, and the S10 SiP. In France, the Apple Watch Series 11 46mm Cellular version is priced at approximately 400 Euro, representing a significant reduction from its original launch price of 569 Euro. Additional discounts have appeared at other retailers, including the Apple Watch Series 10 GPS + Cellular on Woot for $299.99, the Apple Watch SE 40mm (GPS + Cellular) at Best Buy for $119.99, and the Apple Watch Series 9 Aluminum 41mm at HSN for $349.99.

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