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Asad’s Hot Chicken restaurant expansion

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2026-08-24 09:42 UTC → 2026-08-24 13:55 UTC · added ~~removed~~

Asad’s Hot Chicken, a halal Nashville-style chicken chain founded in 2022, is continuing its expansion across the Mid-Atlantic region. Initial reports focused on the brand preparing to open a new location in Mount Holly, New Jersey, at the former Boston Market site on High Street. This expansion follows the company’s growth from a small Philadelphia gas station walk-up counter to a chain with 18 locations. Subsequent updates indicate the brand has grown to 20 locations across Pennsylvania, New Jersey, and Delaware. In addition to the Mount Holly site, a new location is scheduled to open on South Main Road in Vineland, New Jersey, near the Main Tree Shopping Center. This Vineland site, located at 301 S. Main Road, marks the company’s fourth location in New Jersey, joining existing branches in Cherry Hill, North Brunswick, and Sicklerville. Founded by Asad Khan with an initial $30,000 investment, the chain specializes in 100% halal-certified Nashville-style hot honey chicken with six customizable heat levels. The company maintains long-term goals for coast-to-coast expansion.

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