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Asolo Montello wine tourism development

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2026-09-29 12:11 UTC → 2026-09-30 15:00 UTC · added ~~removed~~

In mid-September 2026, local officials in Asolo held a conference to discuss the evolution of wine tourism. The event focused on transforming wine from a mere product into an experiential tool that integrates the local landscape and community through immersive tourism. Following these discussions, the Consorzio Tutela Vini Asolo Montello, supported by the Treviso Belluno Chamber of Commerce, launched the ‘Enoteca Diffusa – Asolo Montello Wine Experience Network’. Modeled after the ‘albergo diffuso’ concept, this initiative establishes a digital and itinerant network across 18 municipalities. The network connects wineries, restaurants, and hospitality providers to promote the Asolo Prosecco Superiore DOCG, Montello DOCG, and Montello Asolo DOC denominations, aiming to link production with local gastronomy and culture. By late September 2026, the ‘Enoteca Diffusa’ project was recognized as part of a broader trend across Italy, where regional wine consortia are launching initiatives to enhance territorial branding. These developments coincide with shifting consumer preferences; data suggests that by 2026, approximately 18 million Italians will participate in wine-related experiences, with an increasing inclination toward visiting family-run wineries rather than focusing solely on product purchases.

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