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2 clusters · 6 sources · 5 days · First seen · Last updated

Asos appointment of Law Roach as Stylist in Residence

Overview

British online fashion retailer Asos has appointed celebrity stylist Law Roach as its inaugural Stylist in Residence. The partnership is part of a broader strategy titled ‘The Stylist,’ which aims to provide customers with practical styling advice and cultural storytelling through seasonal campaigns and editorial content.

As part of this initiative, Roach is relaunching Asos Magazine, having already styled six covers. Each cover release will be linked to shoppable edits featuring curated themes such as maximalism and statement tailoring. Roach’s debut collection includes bold prints and colorful pieces from brands including Asos Design, Topshop, and ARRANGE.

The appointment follows a connection between Roach and the brand established during the British Fashion Awards. Despite a 2023 announcement regarding his retirement from celebrity styling, Roach continues to expand his creative and commercial identity through such collaborations.

Entities

ASOS · Law Roach · Kim Kardashian · Zendaya

Timeline

  1. [CULTURE] 2 sources
    Law Roach appointed as ASOS inaugural Stylist in Residence

    Celebrity stylist Law Roach has joined ASOS as its first Stylist in Residence, launching a curated shoppable edit and set to style six ASOS Magazine covers.

  2. [BUSINESS] 4 sources
    Asos appoints Law Roach as first Stylist in Residence

    Asos has appointed stylist Law Roach as its first Stylist in Residence to provide practical fashion guidance and enhance its creative campaigns and editorial content.

Sources

balleralert.com · complex.com · innovation-village.com · monacoinsider.com · stylerave.com · theindustry.fashion