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2 clusters · 3 sources · 8 days · First seen · Last updated

Asuka-Fujiwara no Miyako UNESCO World Heritage designation

Overview

The Asuka-Fujiwara no Miyako site has been officially registered as a UNESCO World Heritage site. To commemorate this designation, Nara Prefecture is launching a collaborative tourism project with Sanrio featuring the character Hello Kitty.

Running from September 1, 2026, to March 15, 2027, the initiative includes a digital quiz rally across 19 constituent assets of the heritage site. The event features a specially designed Hello Kitty dressed in ancient attire reminiscent of the ‘Asuka Bijin’ from the Takamatsuzuka Tomb, incorporating traditional elements such as a ‘sashiba’ (fan) instead of her signature ribbon.

Participants can collect digital stamps by answering quizzes at various locations to earn original goods through a combination of first-come, first-served and lottery systems. A physical stamp rally will also be held at five specific spots within the Asuka area.

Entities

Sanrio · Asuka-Fujiwara no Miyako · Hello Kitty · Nara Prefecture

Timeline

  1. 18 days ago

    [CULTURE] 3 sources
    Asuka-Fujiwara no Miyako designated UNESCO World Heritage site

    To celebrate the UNESCO World Heritage registration of Asuka-Fujiwara no Miyako, Nara Prefecture will host a Hello Kitty-themed digital quiz rally and stamp event from September 2026 to March 2027.

  2. 26 days ago

    [CULTURE] 2 sources
    Nara Prefecture to host Hello Kitty World Heritage tour

    Nara Prefecture will host a Hello Kitty-themed quiz rally from September 2026 to March 2027 to promote the Asuka-Fujiwara no Miyako World Heritage site.

Sources

etcetera-japan.com · fukuishimbun.co.jp · j-town.net