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Ather Energy launches Konarc and expands CSD sales

Updated 4 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-31 16:09 UTC → 2026-09-02 08:05 UTC · added removed

Ather Energy has launched the Konarc, its Konarc first mass-market electric scooter, scooter built on the new EL platform, marking a strategic shift in design from a premium niche toward the mainstream family segment. Unveiled at Ather Community Day, the Konarc features a steel unibody chassis and metal body panels, prioritizing stability and steel unibody chassis. Built on the new EL platform, the Konarc practicality with a 1,352mm wheelbase and 14-inch front wheel. Storage includes 31 litres of under-seat space and a 2-litre front compartment. The scooter is available in S and Z series with various battery configurations, offering IDC ranges between 100 km and 200 km. variants. The S series starts Line offers three battery options and supports fast charging up to 1,350W via portable chargers, with prices starting at ₹99,999. Technical features include The Z Line serves as a 450W onboard charger, an Advanced Electronic Braking System, higher-spec version, featuring a touchscreen display and an ‘Airwalk’ mode for maneuvering in tight spaces. The launch aims to transition the brand from a premium niche to the mainstream family segment. ‘Magic Key’ fob with ‘AutoPop’ functionality. To support this, this rollout, Ather introduced several ecosystem services, including services such as fifth-generation Bedrock batteries with a 10-year or 100,000 km warranty, AtherNode for apartment charging management, charging, and Ather True Health for vehicle diagnostics. The company also offers a A Battery-as-a-Service (BaaS) subscription model is also available to lower reduce upfront costs. Market activity has intensified as Hero MotoCorp increased its stake in Ather to 32.8% following a ₹1,758 crore transaction. While Despite surging demand—with monthly inquiries exceeded exceeding seven lakh in the June quarter, the quarter—the company faces production challenges. constraints. Current monthly demand is estimated at of over 50,000 units, exceeding units exceeds the Hosur facility’s capacity of approximately 35,000 units per month, units, resulting in waiting periods of up to four months in some regions. In preparation for broader rollout, eight variants from the Ather 450 and Rizta ranges—excluding the flagship 450 Apex—have been approved for sale through the Canteen Stores Department (CSD) portal. To support long-term growth, months. Long-term growth plans include a new manufacturing facility in Auric, Maharashtra, is scheduled to begin operations in the third quarter of FY27, aiming for a total Q3 FY27 to reach an annual output of 14.2 lakh units.

Versions

  1. 2026-09-02 08:05 UTC Ather Energy launches Konarc and expands CSD sales
  2. 2026-08-31 16:09 UTC Ather Energy launches Konarc and expands CSD sales
  3. 2026-08-31 05:08 UTC Ather Energy launches Konarc and expands CSD sales
  4. 2026-08-29 11:47 UTC Ather Energy launches Konarc and expands CSD sales
  5. 2026-08-20 10:19 UTC Ather Energy product expansion and Konarc launch

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