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2 clusters · 3 sources · 19 days · First seen · Last updated

Audi winter sports sponsorship extensions

Overview

Audi has expanded its long-term involvement in winter sports through several key partnerships. The company extended its collaboration with the German Ski Association (DSV) into its fifth decade, expanding its role as mobility partner to include Nordic and biathlon national teams starting in the 2026/27 season. This agreement includes the provision of approximately 50 new service vehicles, with roughly three-quarters being hybrid or electric models.

Simultaneously, Audi extended its role as the exclusive automotive partner of the International Ski Federation (FIS) through the end of the 2029/2030 season, covering the FIS Alpine Ski World Championships in 2027 and 2029. In Switzerland, the company maintains a 58-year partnership with Swiss-Ski, supporting athletes with an extensive vehicle fleet and launching the Q4 e-tron ‘Edition Swiss-Ski’ to fund the development of young skiers. Additionally, the Audi quattro Ski Cup is scheduled for March 2026 in Schladming.

Entities

Audi · Crans-Montana · International Ski Federation · Swiss-Ski · Schladming

Timeline

  1. [SPORTS] 2 sources
    Audi extends FIS partnership through 2030

    Audi has extended its partnership with the FIS until 2030 and continues its long-standing support for Swiss-Ski through vehicle fleets and special edition models.

  2. [SPORTS] 4 sources
    Audi and DSV extend long-term partnership

    Audi and the German Ski Association (DSV) have extended their partnership through the 2026/27 season, expanding coverage to include Nordic and biathlon disciplines with a focus on electric and hybrid vehicles.

Sources

schweiznews.ch · sportfederatie.com · sportsbusiness.at