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2 clusters · 8 sources · 4 days · First seen 23 days ago · Last updated 20 days ago

Australia and New Zealand wine industry decline

Overview

The wine industries in Australia and New Zealand are experiencing significant economic challenges driven by a global downturn in alcohol consumption.

In July 2026, New Zealand’s wine exports to Australia fell by NZ$22 million compared to the previous year, a decline that partially offset growth in other merchandise export sectors between the two nations.

Broader industry data indicates that Wine Australia reported exports falling to a 22-year low, with earnings decreasing by 7 percent to $2.7 billion AUD for the year ending in June. While New Zealand saw export volumes rise to over 306 million litres, the total value remained stagnant at approximately $2.1 billion NZD due to a decrease in average price per litre.

To combat oversupply and shifting consumer trends toward health-consciousness, researchers are investigating the no- and low-alcohol (NOLO) market. Efforts are focused on using bioengineering and sensory science to repurpose surplus wine into low-alcohol products aimed at younger demographics.

Entities

New Zealand Winegrowers · Stats NZ · Wine Australia · Australia · Adelaide University

Timeline

20 days ago

[BUSINESS] 6 sources
Wine industries in Australia and New Zealand face global demand slump
Australia and New Zealand wine industries face declining global demand and falling export values, prompting research into low-alcohol products to manage significant wine oversupply.
23 days ago

[BUSINESS] 2 sources
New Zealand wine exports to Australia fall by NZ$22 million
New Zealand’s wine exports to Australia fell by NZ$22 million in July 2026, contrasting with a 6.7% rise in total merchandise exports to the country.

Sources

adelaide.edu.au · bri.co.nz · business.scoop.co.nz · diningandcooking.com · farmersweekly.co.nz · foodmag.com.au · vinetur.com · wineaustralia.com