[REVISION HISTORY]

Australian sports broadcasting and television ratings

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What changed

2026-08-24 03:12 UTC → 2026-09-13 04:35 UTC · added ~~removed~~

Australian television ratings and sports broadcasting analysis show Channel Seven's news and sports coverage maintaining high viewership. In early August 2026, Seven’s AFL coverage dominated, with Thursday, August 6, recording a national reach of 1.73 million and Friday, August 7, reaching 1.94 million. During this period, Seven News also led Nine News in both reach and average audience. Broadcasting strategies regarding the AFLW became notable, including moving a Carlton versus St Kilda match final quarter to the 7mate channel to accommodate news programming. Additionally, the AFL cleared a Thursday night men's broadcast window to ensure uncontested exposure for an AFLW match between Melbourne and Hawthorn. By Saturday, August 8, Saturday Night NRL achieved a national reach of over one million viewers. Mid-August viewership was characterized by the launch of ‘The Block’, which led prime time on August 10 and 11. On Wednesday, August 19, ‘The Block’ continued to lead prime time with a national reach of 1,849,000. However, by Friday, August 21, Seven’s ‘AFL: Friday Night Football’ took the prime time lead with a reach of 1,885,000. During the weekend of August 22–23, network performance shifted. On Saturday, August 22, Seven won the prime time share with 28.3%, while ‘Better Homes and Gardens’ led Saturday entertainment with a reach of 1,129,000. Seven News outperformed 9News Saturday in reach and average audience, though 9News maintained a higher BVOD average audience. On Sunday, August 23, Nine secured the prime time share with 32.2%. ‘The Block’ led Sunday ratings with a national reach of 2,488,000 and an average audience of 1,398,000. On this day, 9News Sunday led Seven News in reach, average audience, and BVOD average audience.

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