What changed
2026-08-14 14:53 UTC → 2026-09-08 18:46 UTC ·
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Recent data indicates evolving trends across the The Austrian media landscape, encompassing landscape continues to show evolving trends in both radio and digital platforms. sectors. In the radio sector, market, oe24 RADIO reported record has seen significant growth, reaching over 160,000 daily listeners. The station doubled listeners and doubling its market share within in the 14-to-49 age demographic, marking a significant private-sector advancement. While though the public broadcaster ORF continues to dominate the market, particularly through its flagship station Ö3, other private stations have also seen gains. In the digital sphere, July remains dominant via Ö3. Digital consumption data from the Austrian Web Analysis (ÖWA) shows ORF.at maintaining highlights a high level of internet penetration. In the first half of 2026, ÖWA-measured offerings reached approximately 94.5% to 95.9% of the internet-using population aged 14 and older. Mobile usage remains the primary method of access, accounting for roughly 88% of the target demographic. In terms of platform reach, the ORF.at network maintains its leading position with position. In the second quarter of 2026, it recorded over 5.7 5.5 million unique users. users, representing a 76.6% reach. Among private digital offerings, providers, Heute.at has taken and krone.at remain in close competition for second place, with Heute.at holding a narrow slight lead over Krone in reach. The industry has also seen a Other notable digital networks include KurierOnline-Medien and the oe24-Netzwerk. A technical shift toward using Page Impressions as a primary metric has been implemented to better measure engagement allow for more precise comparisons of engagement. This methodology, utilized by ÖWA since early 2025, provides a baseline to compare technical contacts against unique users and time spent. For instance, the platform comparisons. VOL. AT reported an average dwell time of 5 minutes and 13 seconds in July, with 79% of its access occurring via smartphones.