Autumn fashion trends and luxury collections in Japan

The Japanese fashion market is seeing a seasonal shift toward autumn collections and specific accessory trends.

Major luxury fashion houses, including Prada, Celine, Louis Vuitton, Hermès, Giorgio Armani, Dries Van Noten, Dior, and Balenciaga, have debuted their Autumn/Winter 2026 collections. These releases feature various design approaches, such as Prada’s reinterpretation of traditional silhouettes and Dior’s modern takes on archival designs. Additionally, retailers like Global Style have launched autumn promotions across several Japanese locations, including Ginza, Kichijoji, Hirakata Mall, and Kyoto Shijo Karasuma.

Recent trends also highlight a combination of functional outdoor accessories and luxury wallet bags. Outdoor-inspired items such as knit hats, backpacks, body bags, and trekking footwear from brands like Columbia Sportswear Japan, And Wander, Millet, Keen, and Timberland are being used to enhance autumn styles. Simultaneously, luxury wallet bags from designers such as Fendi, Gucci, Valentino Garavani, and Miu Miu are gaining popularity.