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2 clusters · 8 sources · 13 days · First seen · Last updated

Back-to-school consumer behavior trends

Overview

Research from A101 indicates that back-to-school preparations have expanded into a multi-category shopping period. While 74% of consumers plan to purchase stationery, approximately two out of every three also intend to buy shoes or sneakers, with increased interest in footwear, clothing, and lunch boxes.

Consumer behavior has become more selective and comparative. Compared to the previous year, 44% of participants are more actively following campaigns and discounts, 40% are comparing prices across different stores, and 37% are gravitating toward more affordable products. Additionally, 31% of respondents reported an increased use of online shopping channels.

Entities

Nanshan District CDC · Douyin · Tmall · A101 · JD.com

Timeline

  1. [BUSINESS] 3 sources
    A101 research reveals shifting back-to-school consumer trends

    A101’s research shows back-to-school shopping is expanding beyond stationery to include footwear and clothing, with consumers becoming more price-sensitive and comparative.

  2. [BUSINESS] 5 sources
    Campus marketing intensifies during back-to-school season

    Brands and e-commerce platforms are ramping up marketing for the back-to-school season, targeting a student market projected to reach 1.6 trillion yuan in consumption over the next four years.

Sources

gznf.net · haberport.com · karsmanset.com · medyagazete.com · meihua.info · netmums.com · readinguniversity.cn · womansworld.com