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Basilicata cultural tourism promotion

Updated 3 times since CLSTR started tracking revisions of this situation.

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2026-08-02 01:25 UTC → 2026-08-02 11:16 UTC · added removed

In July 2026 the Basilicata regional tourism campaign “Basilicata motherland. Patrimonio vivo” won first place in Italy’s national ranking of territorial promotion campaigns, praised for its bold art‑direction and emotional impact. The award, announced by La Gazzetta del Pubblicitario, highlighted the campaign’s use of body‑painting artist Lela Peretto and was evaluated on audacity, strategic positioning, emotional impact and art‑direction quality. Director‑general Margherita Sarli expressed satisfaction, and regional president Vito Bardi called the recognition confirmation of the region’s strategy. Later that day, President Vito Bardi officially backed Irsina’s bid to become the Italian Capital of Culture in 2029, echoing the earlier award’s visibility. He cited the successful 2019 European Capital of Culture experience in nearby Matera and praised Irsina, described by mayor Giuseppe Candela as a “pearl of our hill country,” for its rich artistic and historical heritage. The regional support aims to leverage the award‑winning promotion to boost cultural tourism and raise Basilicata’s national profile. On 31 July 2026, 2026 Irsina formally launched its candidature, with candidature. Mayor Giuseppe Candela presenting presented the town’s historic centre, the Concattedrale, the Sant’Eufemia church and its the town’s unique hydraulic heritage as key assets. assets, emphasizing the bid’s role in stimulating local development and countering depopulation. The bid initiative is framed as a strategic vision collaborative project involving citizens, associations and institutions, with plans for cultural tourism, community involvement cultural, urban‑regeneration and urban regeneration. innovation programmes that build on existing networks of historic towns and cultural associations across the region. President Bardi reiterated his backing, calling the initiative effort a “dream” that can strengthen the region’s Basilicata’s cultural profile and generate economic momentum, and pledged administrative support for the dossier of projects that will involve local citizens, associations and institutions. momentum.

Versions

  1. 2026-08-02 11:16 UTC Basilicata cultural tourism promotion
  2. 2026-08-02 01:25 UTC Basilicata cultural tourism promotion
  3. 2026-08-01 16:31 UTC Basilicata cultural tourism promotion
  4. 2026-08-01 06:24 UTC Basilicata cultural tourism promotion

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