[REVISION HISTORY]

Beauty Fair 2026 product launches and market trends

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What changed

2026-09-08 21:37 UTC → 2026-09-10 04:26 UTC · added ~~removed~~

Beauty Fair 2026 in São Paulo ~~featured various product launches~~ showcased significant trends and ~~brand activations~~ expansions within the Brazilian beauty ~~market.~~ market, attracting over 200,000 visitors and 2,000 brands. Initial participation included Amend, which introduced hair care products such as the Nutritive Web Mask and a Night Repair Serum. Vizzela also presented a festival-themed ‘Vizzela Land’ experience and highlighted its new FIX line for long-lasting makeup. As the event progressed, the focus expanded to include nail care and specialized hair treatments. Boca Rosa collaborated with Mundial and Impala to launch a nail care collection, featuring a ‘Gel Effect’ polish line. Additionally, Widi Care introduced the Juba Tranças line, targeting hair maintenance for braiding techniques. Broader industry shifts were also evident, including a 30% growth in the perfumery sector driven by consumer interest in personal identity. Vult announced a strategic transformation of its makeup portfolio, aiming for a 20% sales increase in that category by 2027. The event also highlighted a growing interest in K-Beauty and a focus on professional development through the Best Class event, which emphasized the necessity for beauty professionals to master business management alongside technical skills.

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