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[SITUATION] · [ACTIVE] · [CULTURE]
3 clusters · 8 sources · 17 days · First seen · Last updated
Bell & Ross 2026 watch launches
Overview
In late July 2026, Bell & Ross introduced the BR‑05 GMT Green Steel, a new variant of its urban‑focused BR‑05 line. The model features a 41 mm stainless‑steel case and a sage‑green dial achieved through a multi-step process involving sandblasting, coating, and clear lacquering to create silver reflections. The timepiece includes GMT functionality with an independently adjustable hand, a 24‑hour daylight/night‑time ring, a sapphire case back, a 54‑hour power reserve via the BR‑CAL 325-1 automatic movement, and 100 m water resistance. Prices start at $5,300 for the strap version and $5,800 for the steel‑bracelet version.
A few days later, on 1 August 2026, Bell & Ross released the limited‑edition BR‑03 GMT Green Lum. This 42 mm timepiece incorporates Super‑LumiNova® C3 green luminescence on the dial, hands, and rotating ceramic bezel. It offers a three‑time‑zone GMT display, a 54‑hour power reserve, and 100 m water resistance. The edition is capped at 500 pieces and priced at 159,000 local currency units.
The consecutive releases highlight Bell & Ross expanding its GMT‑focused offerings through both regular production and collectible limited editions.
Entities
Bell & Ross · BR-05 GMT Green Steel · Alain Silberstein · Locarno Film Festival · YEMA
Timeline
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7 days ago
[CULTURE] 3 sourcesYEMA and Bell & Ross announce new luxury watch releasesYEMA and Alain Silberstein have launched a limited edition 150-piece marine watch, while Bell & Ross introduced a new sage green BR-05 GMT Green Steel dual-timezone timepiece.
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21 days ago
[CULTURE] 3 sourcesSwatch and Bell & Ross unveil limited‑edition watchesSwatch released the LOCARNO79 PAY watch for the Locarno Film Festival, and Bell & Ross unveiled the BR‑03 GMT Green Lum, both limited‑edition models with distinctive designs and set pricing.
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23 days ago
[BUSINESS] 3 sourcesBell & Ross unveils BR-05 GMT Green Steel watchBell & Ross launches the BR-05 GMT Green Steel, a 41 mm watch with a sage‑green dial, GMT function, automatic BR‑CAL 303 movement, and prices from $5,300 to $5,800.
Sources
atimelyperspective.com · lideresmexicanos.com · monochrome.nl · nextapple.com.sg · professionaladviser.com · saintmichaels.org.uk · tw.nextapple.com · watchnavi.getnavi.jp
This summary has been updated 1 time: see revision history