Belle Maison retail and collaboration expansion

Belle Maison, an e-commerce brand operated by Senshukai, has initiated several retail expansion efforts through pop-up shops across Japan.

In late August 2026, the brand announced a collaboration with the anime series ‘JoJo’s Bizarre Adventure’. This included a first wave of original collection items, such as lenticular badges and acrylic keychains, scheduled for pre-sale at a pop-up shop in Osaka from September 2 to September 30, 2026. An ‘interior series’ for adult use is planned for January 2027.

By mid-September, the brand expanded its retail presence with additional initiatives. A Narumiya Characters pop-up shop was scheduled for Fukuoka PARCO in late September, featuring limited-edition apparel-inspired merchandise and a collaborative cafe. Furthermore, the brand’s specialty store, Charamaison, announced a second phase of its pop-up shop tour. Following stops in Shinjuku and Osaka, the tour was set to expand to Ikebukuro, Fukuoka, and Nagoya, offering original products centered on various manga and anime series, including ‘Attack on Titan’ and ‘JoJo’s Bizarre Adventure’.