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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 10 sources · 24 days · First seen · Last updated
Brazilian digital media viewership trends
Overview
Digital media engagement in Brazil saw significant activity across different sectors in October 2026. During the first round of elections, SBT News reached record viewership on YouTube, accumulating 32.8 million views and peaking at 785,800 simultaneous viewers during live broadcasts.
Later in the month, SportyNet reported high engagement following its coverage of the 2026 Brazilian Série C. The broadcaster recorded 52.6 million views and 15.7 million hours watched on YouTube. On pay-TV, SportyNet captured a 23% audience share among monitored sports channels during the competition.
Entities
Santa Cruz · GloboNews · Maringá · CNN Brasil · SBT News
Timeline
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[SPORTS] 10 sourcesSportyNet reports high viewership for 2026 Brazilian Série C
SportyNet recorded 52.6 million YouTube views and led pay-TV sports audience shares during the 2026 Brazilian Série C season.
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[BUSINESS] 4 sourcesSBT News reaches record YouTube viewership during Brazilian elections
SBT News reached 32.8 million YouTube views during its coverage of Brazil's first-round elections, with live broadcasts peaking at nearly 786,000 simultaneous viewers.
Sources
acritica.com · cenariomt.com.br · diarioonline.com.br · home.dgabc.com.br · namarcadacal.com.br · oaltoacre.com · omatogrosso.com · portalmt.com.br · sonoticias.com.br · telaviva.com.br