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Brazilian industry congresses August 2026

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2026-08-21 19:11 UTC → 2026-08-23 14:42 UTC · added ~~removed~~

In August 2026, Brazil is hosting a series of major sector-focused congresses. The 34th Fenabrave Congress & Expo in São Paulo, held from August 17 to 19, expected to draw 10,000 visitors to the São Paulo Expo. The event featured speakers such as Olympic medalist Giba and Boticário CEO Fernando Modé. Following the event, Fenabrave President José Maurício Andreta Júnior emphasized the need for “greater economic and contractual balance” between manufacturers and the distribution network, which represents over 8,500 dealerships. Discussions centered on vehicle electrification, digital transformation in retail, and business sustainability. Following the congress, Fenabrave president Arcélio dos Santos Júnior noted that while the automotive and light commercial segment saw an 18.7% growth in sales, government incentive programs have largely exhausted their impact or reached few new buyers due to registration hurdles. Additionally, the rapid entry of 15 Chinese brands into the Brazilian market has increased competition, leading to deflationary pressure on both new and used vehicle prices. In the broader business landscape, the Repcom 2026 event in São Paulo addressed the strategic role of digital influence. Research from Nexus indicated a shift toward technical influencers, who hold a 71% preference rate among surveyed audiences, over traditional entertainment celebrities. In the insurance sector, the 24th Fenacor Insurance Brokers Congress is scheduled for August 27–29 in Rio de Janeiro. ~~The agenda includes over 80 panels on AI and regulatory changes, alongside the EXPOSEG trade fair.~~ Agribusiness events include the VIII National Agrarian Law Congress in Ribeirão Preto from August 25 to ~~27. Organized by the União Brasileira dos Agraristas Universitários (UBAU), the congress expects 1,500 on-site and 3,000 online participants to discuss legal aspects of coffee, citrus,~~ 27, and the ~~EU-Mercosur agreement. Additionally, the~~ 25th Brazilian Agribusiness Congress ~~will take place~~ on August 10 in São Paulo. Co-organized by ABAG and B3, this gathering will feature a round-table titled “New Government: Priorities and Commitments” to discuss infrastructure and regulatory security ahead of the presidential election. Together, these events highlight Brazil’s automotive, insurance, and agricultural sectors while addressing technological shifts and market opportunities within the 2026 election cycle.

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