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2 clusters · 14 sources · 10 days · First seen · Last updated

Brazilian reading habits and demographics

Overview

Recent studies highlight shifting reading habits in Brazil. A report by NielsenIQ BookData and Skeelo indicates that 49% of the Brazilian population aged 10 and older engaged with digital reading formats in the past year. Smartphones are the primary device for this consumption, used by 72% of readers. The study suggests digital formats may serve as an entry point for new readers, though it notes significant issues with digital piracy, with nearly half of respondents admitting to downloading content from unofficial sources.

Conversely, data from the ‘Retratos da Leitura no Brasil’ survey by Instituto Pró-Livro shows that non-readers have become the majority in Brazil for the first time. In 2024, 53% of respondents identified as non-readers, up from 47% in 2019. While women continue to read more frequently than men, the decline in reading is observed across most age groups, excluding children aged 11 to 13 and individuals over 70.

Entities

Instituto Pró-Livro · National Library of Brasília · Skeelo · University College London · Eurostat

Timeline

  1. 3 days ago

    [CULTURE] 3 sources
    Brazil sees majority of population identify as non-readers

    Non-readers are now the majority in Brazil, with 53% of the population reporting no reading habits in 2024. Global trends also show a decline in leisure reading across the US and the European Union.

  2. 12 days ago

    [CULTURE] 11 sources
    Digital reading reaches 49% of the Brazilian population

    A study shows 49% of Brazilians use digital reading formats, with smartphones being the top device. However, many readers struggle to distinguish between legal and pirated digital content.

Sources

agorarn.com.br · alias.estadao.com.br · brasilemfolhas.com.br · brasilpopular.com · consumidormoderno.com.br · correiodeuberlandia.com.br · game-stockcar.com.br · gazeta24h.com · grnews.com.br · noticiacapital.com.br · pmemagazine.sapo.pt · portalrbn.com.br · telesintese.com.br · tnh1.com.br