[REVISION HISTORY]

Brazilian television programming and audience shifts

Updated 5 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-06 11:46 UTC → 2026-09-11 15:11 UTC · added ~~removed~~

Brazilian television networks are navigating significant programming shifts and intense competition from digital platforms. TV Globo is undergoing a major corporate restructuring to accelerate digital transformation and integrate artificial intelligence. This reorganization includes the creation of 11 new directorates, the unification of TV Globo with Estúdios Globo under Amauri Soares to align strategy and content creation, and a new integrated Consumer, Marketing, and Brand division. High-level executive departures include Manuel Belmar (Digital Products, Finance, Legal, and Infrastructure), Manuel Falcão (Brand and Communication), and Pedro Garcia (Rights Acquisition). During internal discussions, João Roberto Marinho clarified that the decision to renegotiate the 2026 World Cup broadcasting rights—resulting in Globo securing only half of the matches—was a Board of Directors decision rather than an individual executive move. This follows competition from digital platforms like CazéTV, which acquired rights to all 100 matches. Programming changes for 2027 remain under ~~consideration, including large-scale research to determine a new format for Sunday variety programming and potential~~ consideration. TV Globo is evaluating shifts in its Saturday afternoon ~~lineups.~~ programming, with a focus on reducing the amount of local programming time allocated to affiliates to better align with other open television networks. In Paraná, the affiliate RPC has decided to end the program ‘Plug’ after 22 years, resulting in the dismissal of presenter Michelly Correa. Audience data confirms the growing challenge from streaming services. June 2026 Ibope data shows streaming has surpassed Globo in more than half of the Brazilian capitals included in the National Television Panel, such as Brasília, Curitiba, Fortaleza, Manaus, and Porto Alegre. In the South region, streaming services have achieved ‘100% dominance’ over Globo. In Campinas, the local affiliate EPTV trailed streaming by 2.3 points. Meanwhile, cable television continues to decline, with paid channels in several Northeastern capitals and Belém averaging less than 1 point per month; Recife recorded the lowest at 0.5 ~~points. Rio de Janeiro remains the strongest market for both Globo and paid television, with the latter averaging 3.3~~ points.

Versions

Only revisions since CLSTR began indexing content versions appear here. Select a version to see what changed compared to the one before it.