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BRICS+ and Turkish fashion industry integration

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2026-09-15 20:32 UTC → 2026-09-23 11:03 UTC · added ~~removed~~

The BRICS+ Fashion Summit is scheduled to be held in Moscow from September 28 to 30, 2026. As an accredited BRICS event, the summit functions as a networking hub for designers, retailers, and investors from Asia, Africa, the Middle East, and Latin America. Turkey is a significant participant in these industry developments. In preparation for the Moscow events, Turkish designers Gökhan Yavaş and Murat Aytulum are set to present a joint runway show at Moscow Fashion ~~Week. Additionally,~~ Week, which runs from September 26 to October 1. Their showcase will feature Yavaş’s contemporary tailoring alongside Aytulum’s leather and intricate cut designs. Eda Meltem Yılmaz, founder of Antalya Fashion Week, will participate as a speaker at the BRICS+ Fashion Summit to discuss the economic impact of fashion events and their contribution to tourism and creative industries. Yılmaz noted that Moscow Fashion Week provides “significant opportunities for Turkish designers to increase brand awareness and establish new collaborations in a strategically important market.” The upcoming summit will also address shifting industry authority. Discussions are expected to focus on how social media, algorithms, and digital platforms are reshaping influence, potentially challenging the traditional authority of fashion editors, designers, and museums. The forum will explore the changing role of the fashion critic and the growing consumer demand for individuality, where local identity is becoming a competitive advantage in the global market.

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